Sportsbook turnover was 33 percent ahead of the first half of 2011, overall net revenue was 30 per cent ahead of predictions whilst and operating profit was doing 23 per cent better. Fixed Odds Betting Terminals are currently taking an average of ?924 each week at William Hill’s high street bookmakers.
Mobile Sportsbook turnover was up 390 percent, accounting for 22 percent of total online sports betting turnover and 11 percent of gaming net revenue, in the first half.
Ralph Topping, William Hill CEO, stated, “We have seen a strong performance in our multi-channel UK business in the first half, with a good performance from both OTC and machines in Retail, and with our focus on innovation and investment continuing to deliver outstanding growth at William Hill Online…
…Mobile remains a top priority and continues to outperform our expectations. The William Hill Sportsbook app, which has been top-ranked since its launch in the Apple App Store in mid-February, has delivered more than 40,000 new customers…
…We have made good progress in the period on our strategy in expanding internationally, including being awarded an online licence in Spain. It was also very pleasing to be awarded the Nevada licences in June and to complete the acquisition of the three land-based sports betting businesses.”
William Hill operates 2,370 betting shops in the UK and Ireland and takes over 1 million bets each day, averaging between $4.75 and $6 per bet. The company is looking to expand overseas and be first-to-market in the US.
William Hill Online provides internet-based sports-betting, casino, poker and bingo, and is one of the leading European online betting and gaming businesses operated by a listed company.